Kelly is a developer, designer, and marketing strategist who has been in the online world for over 10 years. Her agency, Ekcetera Design & Marketing specializes in aligning the creative strategy of marketing with the tech and design implementation. Kelly and her team are masters at helping people get un-stuck in their marketing and finding the best combination of strategy and tools to accomplish their goals.

They do this through brand development & design, website creation, marketing automation, content strategy & execution, membership sites and course development. They provide a full stack of offerings to accomplish any marketing goal.

At a young age, she started business ventures and designed stationery from her desktop version of The Print Shop and a dot-matrix printer circa 1988. Much of her college career was spent teaching herself design software and web development. Her diverse background includes experience in IT and marketing management, establishing the perfect foundation to build the breadth of services Ekcetera offers.

Kelly lives in the Minneapolis-St. Paul area with her family.

Facebook Bots with Kelly Garrett:

• What is a Facebook Chat Bot and how can I use it for my small business?
• Command-based chatbots versus AI-based or machine-learning chatbots?
• How does your Facebook Chat Bot Tera work for your business?
• Are chatbots considered too impersonal and spammy? Or do people prefer to get basic information and questions answered electronically?
• Is this something else I have to monitor or respond to in my small business?
• How about a services business, like a travel consultant or a Realtor?
• Would you please share some other examples of how you have helped your clients grow their small business with chat bots
• What kind of bots can I build natively in Facebook, and when do I need to consider a bot platform or service like yours?
• It’s not just about the technology, it’s more about the writing and marketing design of the bot…let’s chat about this.
• How do I get started with Facebook Bots to help my small business?

More About Facebook Bots:

Facebook bots, also known as chatbots or messenger bots, are automated software programs that interact with users on Facebook. These bots are designed to simulate human conversation and can perform a range of tasks, including answering questions, providing information, delivering customer support, and facilitating transactions for your small business.

Facebook bots use artificial intelligence (AI) and natural language processing (NLP) algorithms to understand and respond to user messages in a conversational manner. They can interpret user questions, analyze the context, and generate relevant responses or actions. These bots can be integrated into Facebook Messenger, enabling businesses and organizations to interact with their customers or audience at scale.

Facebook bots offer several benefits for small business owners, such as:

1. Instantaneous and 24/7 Availability: Bots can provide immediate responses to user inquiries (like where is your business located or what are you office hours), offering round-the-clock availability without the need for human intervention. This ensures timely and efficient customer support or responses to inquiries from your customers.

2. Personalized Interactions: Bots can gather user information and preferences to deliver personalized recommendations, offers, or responses. This tailored approach enhances user experience, fosters engagement and can accelerate your small business leads or support response times.

3. Automation of Repetitive Tasks: Bots can handle routine tasks, such as answering frequently asked questions, processing simple transactions, or providing basic information for your customers on Facebook. This frees up human resources to focus on more complex or value-added activities, like answering more complex questions.

4. Scalability: Bots can handle multiple conversations simultaneously, allowing businesses to handle a high volume of customer interactions without the need for additional staff.

5. Improved Customer Service: Bots can assist with customer service inquiries, providing quick and accurate responses, and resolving common issues. This enhances customer satisfaction, reduces response times, and reduces the number of calls to your small business.

6. Lead Generation and Sales Support: Bots can engage users in conversations, gather information, and qualify leads. They can also provide product recommendations and support sales transactions, contributing to lead generation and conversion. It also allows for the critical quick response that many potential clients are expecting.

7. Analytics and Insights: Bots can track user interactions, gather data, and provide valuable analytics and insights. This data can help small businesses understand user behavior, preferences, and pain points, enabling them to improve their products, services, or marketing strategies.

Facebook bots offer small businesses an automated and interactive way to engage with their audience, streamline customer interactions, and deliver personalized experiences. By leveraging AI and automation, businesses can enhance their efficiency, customer service, and overall user engagement on the Facebook platform.

Resources:

Other Podcast Episodes:

You can find other episodes of The How of Business podcast, the best small business podcast, on our Archives page.