Instagram for Small Business with Viv and Tash, two millennial entrepreneurs and Instagram marketing experts. Viv Conway and Tash Meys share their journey, including starting a business while still in college. We chat about their views as millennial business owners, and how they are helping small business owners use Instagram for marketing.

Viv and Tash are two millennials on a mission to help everyone reap the infinite benefits
of Instagram. Viv Conway and Tash Meys (maze) have over 200k net followers on
their personal Instagram’s and have worked with clients with 70 followers to 1.9 million
followers across Australia, the USA, and New Zealand.

They have discovered firsthand how building a dedicated Instagram following can
significantly accelerate the success of your personal brand and small business.

Tash is an Instagram influencer who has created content and worked on campaigns
with multiple brands across New Zealand, Australia and America. She uses her skills in
content creation to create “thumb stopping” creative Instagram pictures for your brands’
Instagram – and she can teach you her tricks of the trade.

Viv successfully built her own sportswear brand on Instagram. Through her own
experience, Viv learned the best techniques for influencer marketing and has grown
multiple accounts from zero to 30k in less than a year.

Viv & Tash live in New Zealand.

Resources:

Books mentioned in this episode:
[We receive commissions for purchases made through these links (more info)].

• The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by Gay Hendricks

5 tips for effectively using Instagram for your small business:

Using Instagram to promote your small business can be a powerful strategy to increase visibility, engage with your target audience, and drive interest and leads. Here are the top 5 tips for effectively using Instagram for your small business:

1. Optimize Your Instagram Profile:
   • Business Account: Ensure your Instagram account is set to a business profile. This gives you access to features like Instagram Insights, ads, and the ability to add contact information.
   • Bio and Link: Your bio should clearly state what your business does and include a call to action. Use the bio link effectively by linking it to your website, a current promotion, or a link tree to multiple destinations.
2. Create Engaging Content:
   • High-Quality Visuals: Instagram is a visual platform, so use high-quality photos and videos that align with your brand identity.
   • Stories and Reels: Utilize Instagram Stories and Reels for more dynamic and engaging content. These formats are great for behind-the-scenes content, tutorials, and showcasing your products or services in action.
   • Value-Driven Posts: Share content that adds value to your target audience or avatar, such as tips, insights, and educational content related to your industry.
3. Use Hashtags Strategically:
   • Research and use relevant hashtags to reach a broader audience. Use a mix of popular, niche, and branded hashtags to maximize your visibility. Instagram allows up to 30 hashtags per post, but using around 11 to 15 relevant hashtags can be more effective.
4. Engage with Your Audience:
   • Respond to Comments and Messages: Make your followers feel valued by responding to their comments and messages promptly
   • User-Generated Content: Encourage your customer or clients to share their experiences with your products or services and repost their content on your profile (with permission). This not only provides authentic testimonials but also fosters a community around your brand.
5. Analyze and Adjust:
   1. Use Instagram Insights to track the performance of your posts, stories, and ads. Pay attention to metrics like engagement rates, reach, and follower growth. Analyze what type of content performs best and adjust your strategy accordingly.

Consistency is key on Instagram, as with other social medial platforms. Regular posting, engaging with your audience, and staying true to your brand voice will help you build a loyal following and successfully promote your small business on the Instagram platform.

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