Radically Referable with Brian McRae.
How to be Radically Referable with Brian McRae, a speaker, trainer and coach. He shares his personal journey and how he has built his business by being radically referable.
Brian is a speaker, trainer, and coach who helps individuals uncover their full potential. For almost two decades, Brian has built a successful referral-driven practice in the mortgage industry and is using what he has learned to help others experience success. Passionate about professional growth and personal development, Brian helps professional service providers across the country build better businesses through events, workshops, and coaching offerings.
In 2011 he founded Mastermind St. Louis, a premier shared learning and networking event that helps small business owners and commissioned sales professionals with green networking strategies, personal leadership, and productivity. He loves sharing what he has learned and is passionate about helping others build their own Radically Referable Business.
Brian lives in the St. Louis area.
Henry Lopez is the Host of The How of Business podcast – helping you start, run and grow your small business.
5 Tips for Generating Referrals for Your Small Business
- Deliver Exceptional Service: The foundation for generating referrals is providing excellent service or products that exceed customer expectations. Satisfied customers are more likely to recommend your business to others.
- Create a Referral Program: Implement a structured referral program that rewards both the referrer and the new customer. This could be in the form of discounts, recognition, freebies, or other incentives that make it worthwhile for customers to refer others.
- Ask for Referrals at the Right Time: Timing is crucial when asking for a referral. The best time to ask is usually after a positive interaction or a successful transaction. Make it easy for customers to refer by providing them with a simple way to share your information, such as a referral link or code. The key, however, is that one way or another you do need to ask for the referral!
- Leverage Social Proof: Use testimonials, reviews, and case studies to showcase the value you provide. This not only builds credibility but also encourages existing customers to share their positive experiences with others.
- Network and Partner with Complementary Businesses: Establish relationships with businesses that offer complementary services or products. Mutual referrals can be a win-win situation, expanding the customer base for both parties. Joining your local chamber of commerce may be another great way to generate referrals for your small business.
By focusing on these strategies, you can create a sustainable system for generating referrals, which is often one of the most cost-effective ways to grow a small business.
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