Financial Myths with Garrett Gunderson, an entrepreneur, best-selling author, and an expert on wealth building strategies for individuals and small business owners. Garett shares his entrepreneur story and his insights and opinions on the financial myths that can impact our ability to achieve financial success.

Garrett Gunderson is Founder and Chief Wealth Architect of Wealth Factory, and New York Times bestselling author of Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity. And he’s personally helped countless business owners create efficient wealth strategies that fit their unique strengths.

The Wealth Factory is a team of financial professionals educating and working alongside hard-working individuals to optimize their personal finances and ultimately achieve economic independence.

Garrett Gunderson is Founder and Chief Wealth Architect of Wealth Factory, a lifelong entrepreneur, keynote speaker and a New York Times best-selling author of Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity. He has dedicated his life to educate and serve hard-working, honest business owners.

Garrett comes from a 4th generation coal mining family, raised in rural Utah. His great-grandfather left Sangiovese, Italy to escape government corruption and excessive taxation. He came to America and was separated from his family for 7 years, living in a tent so he could build a better life for his family.

Garrett’s approach to personal finance is firmly rooted in this history. He founded Wealth Factory to help self-made business owners and entrepreneurs who understand hard work — but who haven’t been given the proper financial tools to build lasting wealth.

More about the book – Killing Sacred Cows:

Our culture is riddled with destructive myths about money and prosperity that are severely limiting the power, creativity, and financial potential of individuals. In Killing Sacred Cows, Garrett B. Gunderson boldly exposes ingrained fallacies and misguided traditions in the world of personal finance. He presents a revolutionary perspective that can create unprecedented opportunity and wealth for thoughtful, mission-driven individuals.

Our financial lives are intimately connected to our societal contributions, and we must be financially free in order to achieve our fullest potential. Sadly, however, most people are held captive in their financial lives by misinformation, propaganda, and limited knowledge. Through well-reasoned arguments, unflinching logic, and revelatory insight, Gunderson defeats common clichés and faulty retirement planning advice to plainly demonstrate the following and much more:

• 401(k)s and the stock market are the most risky investments for most people and the gambling mindset they induce creates disastrous consequences.
• Conventional retirement planning advice, products, strategies, and techniques expose you to significant danger of being unable to retire, or of running out of money prematurely if you do.
• Building net worth is a recipe for creating a life of fear and poverty and how to escape that common trap.
• Debt may not be what you think it is and why that matters to your prosperity.
• ‘High risk equals high returns’ is destructive dogma and how reducing risk can increase your returns.

Killing Sacred Cows is a must-read for brave individuals willing to question common assumptions and teachings, overcome the herd mentality, break through financial myths, and live a purposeful, passionate, and prosperous life.

[Source: Amazon]

This episode of The How of Business podcast is hosted by Henry Lopez – focusing on Financial Myths with guest Garrett Gunderson.

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