Strategic Marketing Funnels with Michelle Evans.
Strategic Marketing Funnels with Michelle Evans, an entrepreneur, marketing expert and podcaster. She helps her small business clients develop their effective Strategic Marketing Funnels, and in this episode she breaks this down step by step. Michelle also shares how she transitioned from a highly-paid successful corporate marketing career to starting her own marketing consulting business. Finding a way to marketing a business can be difficult for those who are just starting.
Michelle is a business owners, a marketing expert, and a podcaster. She walked away from her global marketing strategy role at Microsoft in 2012 after a successful 16-year corporate career spanning many industries. She now works with business owners – coaches, consultants, experts, speakers, authors and solopreneurs – helping them go from simply surviving to predictably SOLD OUT. Using her 20+ years of successful marketing experience she helps her clients create income-producing, client-generating, stress-reducing marketing funnels.
Michelle has been featured in Mirasee, Huffington Post, Online Marketing Made Easy and 30+ other places over the internet and worked with household names like Microsoft, LinkedIn and others as a well-paid employee and consultant.
She is the host of the weekly podcast “The Marketing Funnel Show“.
Michelle lives in the Seattle, Washington area.
Strategic Marketing Funnels with Michelle Evans:
- Please introduce marketing funnels, and what types of small businesses can benefit most from this approach to marketing?
- What do you mean by a “Strategic Marketing Funnel”? (And what is it NOT?)
- Please describe the key components of an effective marketing funnel.
- Why are marketing funnels important for my small business?
- How do I get started with a marketing funnel?
- How do I figure out the right kind of marketing funnel for my business?
- What are your thoughts on tools like ClickFunnels and other funnel tools for small business owners?
- How do I effectively feed the funnel (i.e. paid ads)?
- How does a funnel better serve your audience?
What is an Online Marketing Funnel?
An online marketing funnel is a customer journey or a set of steps that a potential customer goes through in order to become a customer of your small business. It typically starts with awareness, followed by interest, consideration, and eventually, a purchase. The goal of a marketing funnel is to guide a customer or client through these stages until they take a desired action, such as making a purchase or signing up for a service. Online marketing funnels can include various tactics and channels, such as search engine optimization (SEO), social media marketing, email marketing, pay-per-click (PPC) advertisement, and organic search results.
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