Branding with Pia Silva, an entrepreneur and author. She helps service business owners improve their branding to grow their business. Pia shares her personal entrepreneurial journey, and her insights on building what she calls a “Badass” Brand for you and your business that helps you get noticed.

Pia is an entrepreneur, speaker, author and badass! She is a partner and brand strategist at Worstofall Design where they build “Badass Brands without the BS” for 1-3 person service businesses in 1-3 day intensives.
Pia is a Forbes contributor and author of “Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit“. She has blown minds at spots like the Million Dollar Women Summit and Goldman Sach’s 10,000 Small Businesses and has been featured on MSNBC’s Your Business.

Pia lives in Brooklyn, NY with her husband.

More about the book “Badass Your Brand”:

Forget everything you think you know about branding and “starting a business,” and throw out your “how to write a business plan” workbook. It’s never been easier to capitalize on the knowledge and expertise you already have, and with a few simple steps you can start making more doing what you love like the Badass that you are.

Whether you are still employed and dream of being your own boss, or you’re self-employed but have always struggled to find clients, Badass Your Brand is the quickest way to start attracting high paying clients and building a reputation that will afford you the freedom of lifestyle that you want— without the startup costs.

This step-by-step guide to turning your expertise into profit with no startup costs teaches:
• How Pia & Steve went from $40,000 in debt working 100 hours per week, to making $500,000 in the next 12 months just selling their services, and without paying for advertising
• How to stand out from the competition and stop being a me-too brand
• How to stop chasing business, and instead focus on doing what you do best as a way to attract your ideal, top-tier clients
• How to charge more than your competitors and still win the business
• How to price your services to achieve freedom

This isn’t some get rich quick scheme, these are tried and true principles presented in a uniquely tangible and easy to follow format. The formulas, worksheets and mind-bending questions in this book will make you completely rethink your business and get you on a clear path to success.

[Source: Amazon]

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