Facebook advertisement essentials for small business owners, with Henry Lopez and Adam Kirk. Before spending lots of money advertising on Facebook, Henry and Adam share five things to consider to get the best results. The five things to consider are: 1) Who is your target customer or avatar? 2) Understand Cold, Warm and Hot traffic or audiences, 3) Use Lead Magnets, 4) Start small, test and measure, 5) Learn and get help from an expert. Henry’s co-host for this episode is Adam Kirk, the founder of Oostas. Oostas focuses on helping small business owners with website development, social media management, and SEO.
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