Overcoming Resistance with Orlando Rios, an online marketer and podcaster. He shares his interesting experiences with his businesses in the music industry, and his advice for overcoming the resistance that keeps us from achieving success.

Orlando is an online marketer, podcast host and producer. Best known for his work with the health and fitness lifestyle brand Onnit, Orlando has extensive experience in helping companies increase their revenue through social and search advertising with Facebook, AdWords, Twitter, and Instagram.

He is also a leader in podcast producing and the author of The Podcast Book, the go-to guide on discovering your next favorite podcast and the who’s who of podcasters. The 2017 edition of The Podcast Book features over 600 recommended listings including the year’s top picks, host, runtime, and frequency information.

Orlando’s site PodcastingPro.com gives free education on podcast producing and profiles of other leaders in the podcast industry.

Starting a small business can be a daunting and challenging task, especially if you have never done it before. Here are some tips that can help you overcome personal resistance and take the first step towards starting your first small business:

• Define your “why”: Before you start a small business, it’s essential to understand your motivations for doing so. What is driving you to start this business? What problem are you trying to solve? Understanding your “why” can help you stay motivated when faced with challenges and setbacks.
• Break it down: Starting a small business can seem overwhelming, but breaking it down into smaller, more manageable tasks can make it more achievable. Create a list of the steps you need to take to start your business, and tackle them one at a time.
• Seek guidance: Starting a small business is a learning process, and there are likely many people who have gone through the same challenges you are facing. Seek guidance from mentors, industry experts, or business coaches who can offer advice and support.
• Embrace failure: Starting a small business involves taking risks, and there will inevitably be failures along the way. Embrace failure as an opportunity to learn and grow, and don’t let it discourage you from continuing on your path.
• Start small: You don’t have to start with a full-scale business right away. Consider starting with a side hustle or a small project that can help you build confidence and gain experience before diving into a full-fledged business.

Resources:

Books mentioned in this episode:
[We receive commissions for purchases made through these links (more info)].

Other Podcast Episodes:

You can find other episodes of The How of Business podcast, the best small business podcast, on our Archives page.