Working ON your business (not just “in” your business) with Jennifer Martin, an entrepreneur, business coach, speaker and author. She shares her journey, including her time working for large corporations, and building a successful coaching business.

Jennifer is an entrepreneur, business coach, professional speaker, hypnotherapist, and author.

She is an E-Myth Certified Business Coach, and she draws on her 25+ years of business experience helping organizations large and small make millions of dollars. She’s had solid history of success working with large companies in many different industries (Clear Channel Communications, Union Pacific Railroad, 7-Eleven Stores, CompUSA, etc.) as well as solopreneurs and small to medium sized businesses.

She has owned and operated several businesses including a retail store, a restaurant and catering business, a publishing company, and a real estate investment and property management firm. So in addition to her big business experience, she knows first hand the joys, challenges, and stresses of operating a small business.

The phrase “Work On It, Not Just In It” has been part of business vernacular for more than 35 years, ever since Michael Gerber coined it in The E-Myth Revisited. Its message speaks to so many entrepreneurs who can’t see any other way to do business than to build a business around their own ability to get things done. This expression is the key to escaping this ultimately suffocating condition, to creating a business that doesn’t depend on you—one that consistently generates the results you want without you having to deliver them personally.

More About The E-Myth:

E-Myth \ ‘e-,’mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work

Voted #1 business book by Inc. 500 CEOs.

An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

The E-Myth Revisited will help you grow your business in a productive, assured way.

[Source: Amazon]

Resources:

Books mentioned in this episode:
[We receive commissions for purchases made through these links (more info)].

• The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future by Chris Guillebeau
• The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber

Other Episodes:

You can find all other episodes of The How of Business podcast, the podcast to help you start, run and grow your small business, on our Archives page.