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Marketing for Services Businesses (10:55) with Steve Gordon. Steve is a bestselling author and the founder of The Unstoppable CEO and host of The Unstoppable CEO Podcast. His firm helps services business entrepreneurs create leverage marketing systems so they can spend less time on business development and more time on what matters most. Steve shares his entrepreneurial journey, including assuming the CEO position at an engineering firm at age 28, and launching his current small business. Then he shares tips and advice (starting at 10:55) on how to effectively market a services small business. He explains the value of a “leveraged” marketing system for your small business.
Steve Gordon is a bestselling author, the founder of The Unstoppable CEO™, and the
host of The Unstoppable CEO™ Podcast and has written over 400 articles on marketing
for service businesses. Through his firm, he helps service business entrepreneurs create
leveraged marketing systems so they can spend less time on business development,
and more time on what matters most.
When he was just 28, Steve became the CEO of an engineering/consulting firm — but
he knew nothing about marketing or selling services. Twelve years later, after growing
that firm’s revenue by 10-times, Steve started his second business, consulting with
businesses across 30 industries—including manufacturing, professional services,
construction, and consulting—to design sales, marketing and referral systems for
high-ticket/high-trust products and services. He’s here to share what he’s learned
throughout his journey to help you attract your ideal clients and achieve the business
goals you’ve been dreaming of.
Steve lives in Tallahassee, Florida.
Books mentioned in this episode:
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