Coffee Shop Business Talk with Chris Deferio.
Chris shares his tips, advice and experience from his years in the coffee shop business. What should you consider before starting a coffee shop, and what should you be focused on to grow your existing shop?
Chris Deferio is a Speaker, Coffee Consultant, Podcast Host, and Café Quality Specialist – who has dedicated over 20 years to working in and studying specialty coffee retail. He is the founder of Keys to the Shop – A podcast and training company dedicated to advancing coffee service professionals in their careers and helping shops realize their potential.
His experience in the industry includes a wide variety of roles – from barista, competitor, trainer, industry consultant, conference speaker on barista culture, café leadership, and shop systems, – to competition judge, café manager, and multi-unit café operations manager.
Chris lives in Louisville, Kentucky.
Topics and questions addressed in this episode of The How of Business podcast show for small business:
- Coffee Shop Business Talk with Chris Deferio:
- When did you get your start in the coffee business?
- When did you develop your passion for this business and why? What do you love about it?
- When and why did you decide to launch your Keys to the Shop small business?
- Introduce this small business concept – what’s it all about and why is it so popular?
- Is there still room in this business segment – isn’t it saturated in certain markets? Why is there always room for another coffee shop business?
- The difference between loving coffee, and starting a coffee business…
- What type of person is this small business best suited for?
- I want to start a coffee shop – where do I start?
- What’s a common investment range for start-up of a coffee shop?
- Do I need prior experience in the coffee business or other small business experience?
- What are a couple of the key factors that influence potential success of a café?
- What are one or two common mistakes (for example, designing for looks not functionality…) some coffee shop business owners make?
- How does the business model work when a customer buys a cup of coffee and then sits at my shop to use the WIFI all day?!
- To grow my small business to the next level, what should I focus on?
- What are some common traits of successful coffee shop owners?
Episode Host: Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business.
Resources:
Books mentioned in this episode:
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- Leadership and Self-Deception: Getting Out of the Box by The Arbinger Institute
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