Intro to Google Tools for Small Business with Kim Spalding.

How to navigate and make best use of all the tools that Google offers for small businesses with Kim Spalding. Kim is Google’s Global Director of Ads for Small Businesses. She shares insights and tips on all that Google has to offer for online advertisement, so that we can better leverage these tools to help us grow our small businesses. She also shares her experiences and marketing tips from her own small business ventures including owning a winery.

Kim Spalding is former business consultant and business owner, and she is currently Google’s Global Director of Ads for Small Businesses. Kim started her career as a consultant with Accenture and McKinsey, founded her own business with her husband, and then returned to the corporate world in various management positions with Starbucks. In 2015 she decided to join Google, focusing on Google’s platforms for small businesses.

Kim lives in the San Francisco area.

Interview Topics & Questions:

• Kim introduces the Google for Small Business page.
• Overview of Google for Small Business. What are the primary tools available to small business owners?
• What makes for an effective Google marketing campaign for a small business? What are the key components?
• How do I best leverage my Google My Business page?
• When and how are Google AdWords most effective?
• Do I still need a website, or can I just use a Facebook Page and a Google My Business site?
• How do we use video to better communicate our products and services online?
• What are some examples of how consumer behaviors are changing, and how do we need to respond to that online as small business owners?
• What are some other common mistakes you see small business owners make related to marketing?
• How do I get started with all of the resources Google offers for small business? What should I do first?