How to market on a budget for small business owners with Melissa Forziat. She shares tips and techniques to manage your marketing strategy and tactics.

Melissa was a guest on our show back in October 2017, on episode 155. Melissa is an entrepreneur, a marketing consultant and event planner, a former artistic gymnast, and currently works with small business owners and nonprofits to develop impactful events and strategic marketing plans.

Before starting Melissa Forziat Events & Marketing, she held event planning roles at the 2006 and 2010 Olympic Winter Games, the 2011 Rugby World Cup, and US Olympic Committee. Through her experiences with some of the biggest brands in the world, Melissa learned the principles of building a brand, creating a marketing message, and reaching the right target markets.

Melissa recently published a series of popular guides that include “Small Business Marketing on a Budget“, “A Crash Course in Online Marketing”, “The Marketing Funnel Worksheet”, “Defining Your Target Market”, and most recently “Overcoming Your Marketing Roadblocks”. These guides focus on helping small business owners achieve greater success with their marketing initiatives.

Melissa lives in Seattle, Washington.

• What has changed or evolved since we last spoke, as it relates to small business marketing? Any new methods or tools that help small business owners market on a budget?
• What are some of the common questions you get about marketing when you speak to groups of small business owners?
• How do you recommend I look at and approach marketing for my small business?
• “The on-ramp of your campaign could last for weeks or months…This on-ramp may include many different stages of nurturing. Before you even begin to tease the upcoming offer, the earlier phase of nurturing primes the audience.” Would you please explain this approach and mindset as it relates to specific marketing campaigns and small business marketing in general?
• What are some common mistakes you still see small business owners make with marketing?
• Any tips you can share on how to create and execute on an annual budget for marketing? How do I determine a realistic budget amount?
• We chatted about this in our last interview…please share some insights again on developing our Marketing Funnels.
• Any new or evolved thoughts on building my email list? Your additional thoughts on email frequency? (“Depends on what’s realistic for you…”) (Marketing Tip of The Week)
• Collaborative Marketing You had introduced this during our last conversation. Any additional thoughts or examples of how small business owners are doing this?
• Where should we start with marketing for our small business?

Resources:

FREE Download: Overcoming Your Marketing Roadblocks
This FREE resource helps you identify exactly what you need to do in your marketing to get past your current roadblock and grow your small business to the next level!

Books mentioned in this episode:
[We receive commissions for purchases made through these links (more info)].

• Never Split the Difference: Negotiating as if Your Life Depended on It

Previous Episode:

Marketing Episodes

You can find all previous episodes of The How of Business Podcast, the podcast that helps you start, run and grow your small business, on our Archives page.

Previous episode with Melissa Forziat (in this episode she shares her entrepreneur story and how she started her first small business):

Episode 155: Melissa Forziat – Marketing on a Budget