Creative Product Small Business with Katie Hunt.
How to launch and grow a Creative Product Small Business with Katie Hunt, and her journey from corporate career to side-hustle, to entrepreneur.
Do you currently create gift items or other products that you want to grow into a bigger business? She explains (starting at 20:16) the typical process to take product business from idea to getting that product to market. With her current business, Proof to Product, she helps others with launching and growing their small business including pricing and marketing, and determining a business model which may focus on retailing or wholesaling.
Katie Hunt is the founder of Proof to Product, a business strategist, and mentor to creative entrepreneurs. She’s connected hundreds of creative entrepreneurs through her in-person conference Paper Camp and online courses she offers.
She is a firm believer in professional development, surrounding yourself with community and pushing ‘go’ even when you might not feel 100% ready. In 2017, Katie also launched her podcast, Proof To Product, which debuted at #19 in iTunes in the Arts category. “Proof to Product” takes listeners behind the scenes of growing a product-based business.
Katie has taught numerous classes, and she frequently speaks about strategies for creating a product line, selling wholesale, business planning and the importance of community for entrepreneurs.
Katie lives in the Los Angeles area.
Episode Host: Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business.
Creative Product Small Business with Katie Hunt
- Please introduce what a product-based business is, and a couple of examples of the types of products you typically help your clients with developing.
- What are some of the common challenges people have with launching and growing a product business?
- Please walk us through the high-level process for taking a product from idea to market.
- Physical retail, wholesale, online – how do I choose?
- What are some of the bigger challenges to getting a product on the shelves of a retail store?
- What are some of the common misconceptions of myths about launching a successful product?
- “‘go’ even when you might not feel 100% ready” – why is this so important?
- How do you know when to abandon a product idea and pivot to something else?
- Creative people can often be challenged with the “business side” of things – any specific tips and advice on this?
- “Get Visible: How To Get More Eyes on Your Small Business”
- Where should someone with a product idea get started? What are some of the critical early steps that can lead to success?
Resources:
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