How to stand out and get noticed with Jesse Cole, owner of two college summer baseball league teams, author, speaker, and an expert on standing out and getting noticed to grow your small business. Instead of traditional marketing methods, Jesse applies unconventional promotional tactics that are fun and attract attention and a loyal following of fans.

Jesse is the Owner of Fans First Entertainment, who owns and operates the Savannah Bananas (college summer baseball league team). Jesse and his team have been featured on MSNBC, CNN, and multiple times on ESPN. Cole is an in-demand speaker and author of the newly released book “Find Your Yellow Tux- How to Be Successful by Standing Out”.

The Savannah Bananas have sold out 32 straight games, and have a waiting list in the thousands for tickets for the 2018 season. The Bananas have won “Organization of the Year” back to back years, “Entrepreneur of the Year”, and were CPL Champions in their first year.

Jesse believes to be successful you need to Stand Out and Be Different. He writes a blog, hosts a podcast and releases daily videos on FindYourYellowTux.com. He is passionate about creating attention, loving your customers more than your product and loving your employees more than your customers. Cole’s mantra is “Whatever’s normal, do the exact opposite.”

On this episode host Henry Lopez and Jesse Cole explore how to promote and market your small business in unusual ways that get the attention of your ideal target customers. Jesse has proven how a small organization can be creative, have fun, and entertain their fans – resulting in a successful small business. Jesse is a talented marketer, and he shares his insight and experiences to help other small business owner grow their small businesses through creative and engaging marketing techniques. While you may not wear a yellow suit to promote your small business, you will learn valuable out-of-the-box thinking to help you market and grow your small business from this episode of The How of Business podcast.

Jesse lives in Savannah, Georgia with his family.

More About the Book: Find Your Yellow Tux- How to Be Successful by Standing Out

Stop standing still. Start standing out. Whether in school, factories, or corporate offices, people are in a mad rush to the middle, going about their business and fitting in. The problem is, while you may feel as if you’re doing your own thing, you’re not—you’re doing what’s expected of you. To stand out, take whatever you think is normal, and do the exact opposite. In Find Your Yellow Tux, Jesse Cole, in-demand speaker and baseball ringleader, shares how you can achieve amazing things by doing the unexpected. Using examples from his life and the lives of his heroes—P. T. Barnum, Walt Disney, and MLB owner Bill Veeck—Cole shows how to reinvigorate your goals, reignite your passions, and excel in business and beyond. The time to break the mold is now—with Find Your Yellow Tux, you’ll discover how to find joy and success in everything you do.

Episode Host: Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business.

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