Smart Phone Marketing with entrepreneur Tabitha Carro, a former school teacher turned small business owner. She shares her experiences transitioning from her full-time teaching job, to selling teaching aids on the side, and then developing her smart-phone marketing business. Tabitha shares practical tips for using your smart phone to create marketing content for your small business.

Tabitha is a veteran elementary school teacher who got her start as an online entrepreneur filling the need for educational materials to her fellow teachers.

From there, she opened the Smartphone Marketing School, a blog and membership site that teaches a wide range of clients from Etsy shop owners to social media advertisers how to create professional visual content without expensive equipment or the need to outsource to a graphic design agency.

Tabitha has compiled a series of tools and tips that allow small business owners to easily and affordably create marketing content, including video content, to help them promote and grow their small businesses. She also helps business owners get past the fear of being in front of the camera, and emphasizes that we should not necessarily aspire to create professional quality content because people trust and respond to more authentic videos anyway.

Tabitha lives in Lexington, South Carolina with her husband and their dog.

Episode Host: Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business.

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