Google Ads for Small Business.
An introduction to Google Ads for Small Business with digital marketing expert Adam Mann from Oostas.
From a non-technical perspective, Henry and Adam share tips and techniques on how to best use Google Ads (pay-per-click ads on Google search) to promote and grow your small business.
Adam Mann has a bachelor’s degree in journalism and mass communication and started his digital marketing career in 2016 while serving overseas in the Air Force. As a data-driven person, Adam is always looking at numbers and trends to optimize content and campaigns to produce the best possible results for small businesses. Adam is Google Ads certified and Duda certified. He is a Digital Search Specialist with Oostas.
Oostas is a digital Marketing agency that delivers results for small business owners, and a long-time trusted service partner of The How of Business podcast for digital marketing. Their services include Website Design, SEO, Social Media marketing, and Pay-per-Click or Paid Search marketing. Oostas founder and CEO, Adam Kirk, has been a guest on this podcast multiple times.
Using Google Ads to promote your small business offers several key benefits, including targeted advertising that reaches potential customers based on specific keywords, demographics, and geographic locations. It provides measurable results through detailed analytics, allowing small businesses to track the performance of their ads and optimize them for better outcomes. Additionally, Google Ads can increase website traffic, generate leads, and boost sales by placing your business at the top of search engine results pages, enhancing visibility and credibility. These features make Google Ads a cost-effective and efficient marketing tool for small businesses looking to expand their reach and achieve specific marketing goals
Google Ads for Small Business:
- Brief conversation about Adam’s Digital Marketing qualifications.
- How long have you been working in Digital Marketing?
- What does it mean to be Google Ads Certified?
- What is your role at Oostas?
- Brief introduction to Google Ads.
- What are they and how can a small business owner use them to get found online?
- What types of businesses are they more ideal for?
- How does it fit into my overall small business marketing plan?
- Introduction to some of the key terms and concepts related to Google Ads:
- Campaign Budget. What is the recommended minimum budget? Adam recommends at least $500 per month.
- What are keywords?
- Typical Cost of Leads?
- Please explain Google Advance Certification for certain categories (like Garage Doors).
- Does my website need to be “ready” before I run Google Ads? What might my site be missing?
- What are the challenges with managing Google Ads by myself?
- Related Blog Post: Does PPC Work for Small Business?
- How do you help clients with Google Ads? What’s the process to get started? Briefly introduce the on-boarding process.
- If I am considering Google Ads for the first time, what should I consider? Where do I start?
- What analytics or metrics should I be focused on when evaluating the performance of my Google Ads?
- Impressions
- Clicks
- Conversions
- ROI
Episode Host: Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business.
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Sponsor:
This episode of The How of Business podcast is sponsored by Oostas.
Oostas specializes in digital marketing services for small business, including websites, SEO, social media management, and pay-per-click advertising.
You know how important it is to promote your business online, but the world of digital marketing can be confusing and expensive! That’s why you need Oostas, a digital marketing company you can trust, and who are dedicated to helping small business owners.
We have had the pleasure of working with Oostas, and their founder Adam Kirk, for several years now. And they are our trusted service partner for websites and digital marketing.
Oostas really understands that every business has distinct digital marketing needs. That’s why they take a results-driven approach to all your digital marketing. They start with a comprehensive analysis of your business, your goals, and your target market. Then, they develop a tailored digital marketing strategy that’s designed to take you where you want to go online.
Oostas is offering a special discount for The How of Business podcast listeners. Just let them know you heard about Oostas on The How of Business podcast!
Schedule a no-obligation consultation with Oostas to see how they can help you with your website and digital marketing needs.
We have received compensation from this sponsor partner. We only accept sponsorships from companies who we believe provide products and services that are valuable for small business owners.