Public Relations for Small Business with Megan Bennett. 

Megan shares her experiences and tips for using Public Relations to promote and grow a small business.

Megan has been on the Light Years Ahead Public Relations team for over 20 years. She started working at Light Years Ahead just a year after college and fell so in love with public relations that she stayed on and helped build the company into what it is today.

Her expertise focuses on managing clients, engaging with top national media daily, and securing meaningful media placements. She has spearheaded and implemented countless successful PR campaigns for numerous brands.

Megan’s forté lies in her outgoing and engaging personality, which has solidified extremely strong relationships with top consumer print, online, and broadcast media contacts. She understands what the media wants and what tactics work to obtain the most high-profile placements. When it comes to placing a story or segment for a client, she is relentless with the media, and she doesn’t stop until she makes it happen.

Megan lives outside of Kansas City.

More about Light Years Ahead Public Relations:

We are a cutting-edge public relations agency dedicated to propelling your brand beyond the competition and into the stratosphere of success. With a team of skilled strategists, creative visionaries, and media mavens, we craft personalized PR solutions that ignite your brand’s brilliance. Proudly providing high-level PR services across the nation since 1995.​

At Light Years Ahead PR, we understand that every client is unique, and that’s why we tailor our services to align perfectly with your specific goals and aspirations. Whether you’re a startup seeking to establish a powerful presence or an established brand aiming to reach new heights, we’ve got the expertise to make it happen.

​Our comprehensive range of services includes media relations and press coverage that secures widespread exposure across multiple platforms. We excel at influencer marketing, connecting your brand with the most influential voices to authentically engage your target audience.

​Are you ready to soar? Join us on this transformative journey, and together, we’ll take your brand Light Years Ahead of the competition. Explore our website to learn more about our services and success stories. Let’s make your brand’s brilliance shine brighter than ever before.

FREE CONSULTATION: Schedule a FREE Consultation with Megan. 

Public Relations for Small Business:

• You started working for Light Years Ahead fresh out of university, and now you are CEO and President. Please briefly share the highlights of this entrepreneur journey.
• What are Public Relations, from the perspective of a small business owner?
• How do you help businesses get exposure and promotion through PR?
• In the PR world, what does “placement” mean?
• What roles does PR play in my overall small business marketing plan?
• What are some of the challenges brands face with building awareness?
• What are some common mistakes small business owners make related to PR?
• What can it look like when it’s done right?
• As a small business owner, can I afford Public Relations?
• How do you measure the success of a PR campaign?
• Please share some tips on doing PR myself if I can’t currently afford to hire an outside agency.
  • How to craft the perfect pitch for your business (It’s all about the subject line and the visuals.)
  • Is the traditional press release dead?
• How do I select the right PR agency for my small business? And how can I be a good client?
  • Do I look for experience in my industry?

Episode Host: Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business.

Resources:

Books mentioned in this episode:
[We receive commissions for purchases made through these links (more info)].

• The Power of One: A Novel by Bryce Courtenay

Other Podcast Episodes:

Marketing Episodes

You can find other episodes of The How of Business podcast, the best small business podcast, on our Archives page.

Sponsors:

This episode of The How of Business podcast is sponsored by Relay.

Special offer for The How of Business listeners, sign up for Relay using this link and you’ll also get $50 added to your account once you fund your new account.

This episode of The How of Business podcast is sponsored Relay. Relay is an online banking and money management platform for small business.

As a small business owner, you need banking that’s truly built for your small business. No more fees. No minimum balances. No more bookkeeping problems come tax season. And no more branch visits to complete basic banking tasks.

Now you can take control of your money with Relay, an online banking and money management platform that puts you in complete control of your cash flow.

First, there are no account fees, no overdraft fees, and no minimum balances, which means you get to keep more of your hard-earned money.

And Relay is the official banking partner for Profit First. So you can set up multiple checking and savings accounts and automate their percentage-based allocations using smart transfer rules.

Relay also allows you to:

• Make unlimited payments via ACH, wires or checks.
• Earn interest on every spare dollar with Relay savings accounts.
• Provide secure, read-only access to your accountant and bookkeeper.
• And speed up bookkeeping with reliable bank feeds that sync directly into QuickBooks Online and Xero.

Best of all, it takes less than 10 minutes to apply online and it’s absolutely FREE!

Special offer for The How of Business listeners, sign up for Relay using this link and you’ll also get $50 added to your account once you fund your new account.

Relay customer deposits are FDIC Insured through their partner bank, Thread Bank, member FDIC. Relay is a financial technology company, not an FDIC-insured bank. Banking services and FDIC insurance provided through Evolve Bank & Trust and Thread Bank; Members FDIC. The Relay Visa® Debit Card is issued by Thread Bank pursuant to a license from Visa U.S.A. Inc. and may be used everywhere Visa® debit cards are accepted.

We have received compensation from this sponsor partner. We only accept sponsorships from companies who we believe provide products and services that are valuable for small business owners.