The How of Business Podcast

This podcast is focused on here helping you start, run and grow your small business. The show offers practical advice, tips and techniques for existing business owners and aspiring entrepreneurs.

Weekly episodes include discussions by co-hosts Henry Lopez and David Begin of small business topics, and interviews with other successful entrepreneurs and professionals. [read more]

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Episode 216: SEO Basics Topics: SEO Basics for Small Business
viagra online 50mg Episode Description: In this episode Henry Lopez and Adam Kirk discuss Search Engine Optimization (SEO) for small business. It's all about how to get found online, particularly on Google. Henry and Adam share practical and non-technical tips to help you begin to ...
Show Notes Page (Listen Online)
Episode 215 - Viv & Tash - Instagram
Viv and Tash - expiring drug patents viagra for the brain Instagram for Small Business
source Episode Description: In this episode we interview Viv and Tash, two millennial entrepreneurs and Instagram marketing experts. Viv Conway and Tash Meys share their journey, including starting a business while still in college. We chat about their views as millennial business ...
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Episode 214: Louis Gudema
Louis Gudema - go Bullseye Marketing for Small Business 
go site Episode Description: In this episode we interview Louis Gudema, an entrepreneur, marketing strategist, keynote speaker, and author. He shares his entrepreneurial journey, and then we discuss highlights from his new book, "Bullseye Marketing - How to Grow Your Business Faster." Louis ...
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Michael Zipursky
Michael Zipursky Interview - Starting & Growing a Consulting Business
source url Episode Description: In this episode we interview Michael Zipursky, an entrepreneur, author and podcaster. He shares his life journey, working with family, and how to start and build a consulting business. [Learn more about Michael] Michael is the ...
Show Notes Page (Listen Online)
Michelle Evans
Michelle Evans Interview - Strategic Marketing Funnels 
Episode Description: In this episode we interview Michelle Evans, an entrepreneur, marketing expert and podcaster. She helps her small business clients develop their effective Strategic Marketing Funnels, and in this episode she breaks this down step by step. Michelle also shares how ...
Show Notes Page (Listen Online)


PODCAST PLAYER (all episodes):


Episode 000
Duration: 10 minutes

Topic: Introduction to The How of Business Podcast

Episode Description:

In this episode Henry Lopez and David Begin introduce themselves and The How of Business podcast. Typical episodes will be between 30 and 45 minutes long, and we will release at least one new episode every Monday morning. Our intended audience is anyone who dreams or plans to become their own boss, and existing small business owners and entrepreneurs.

Henry Lopez David Begin
Henry Lopez David Begin

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Episode 001
Duration: 37 minutes

Topic: Ready to be your own boss?

Starting Your Business

Episode Description:

In this episode Henry and David begin to discuss the big topic of being ready to become your own boss. They share their experiences transitioning from the corporate world to becoming small business owners. Are you ready to become your own boss?

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Episode 004
Duration: 41 minutes

Topic: Ideation


Episode Description:

In this episode we discuss Ideation – the process of creating and developing new business ideas. How do you develop new business ideas, and then how do you prove and execute that idea to develop a successful business? 

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