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Topic: Call-to-Action Marketing for Small Business

Episode Description:

In this episode Henry Lopez and David Begin discuss Call to Action marketing methods and techniques for small businesses.

Show Notes:

  • What is Call to Action or Direct Response Marketing? Advertising with the specific purpose of enticing a direct action (i.e. visit your business or call you today) on the part of your customer within a short period of time.
  • It’s not the same thing as Brand Marketing, although the two are certainly related and depend on each other.
  • It’s critical to have a clear definition of your target market or customer, so that you can create an effective and targeted campaign.
  • Is Direct Mail still an effective method of direct response marketing?
  • Direct Response Marketing methods discussed include: Radio promotions, Register Tape Coupons, Local Sporting Events, and Mommy Bloggers.
  • This type of advertisement must be auditable and track-able.
  • Always ask your customers how they found you.
  • You must try different marketing methods to learn what works best for your business and your market. Try it and measure it.
  • During this podcast we referred to our self-serve frozen yogurt business iTopIt. You can find more information at the iTopIt Website.

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